A Different Perspective on Nextdoor’s “Strong” Q3 Results
I posted the following on Nextdoor’s LinkedIn page after it reported Q3. When is it going to realize, I’m not going away and to deal with me.
While Nextdoor’s Q3 report highlights record revenue and a path toward breakeven, there’s an underlying issue worth noting: the accuracy of its reported user engagement and ad reach.
Many users — including long-standing community members — have been suspended or permanently removed, often without transparent explanations or appeal options. These inactive or terminated profiles may still skew engagement and audience metrics, potentially giving advertisers a misleading picture of true reach and active participation.
If Nextdoor seeks sustainable growth, it must pair financial progress with transparency, fairness, and accountability to its user base. A thriving platform isn’t just about quarterly gains — it’s about earning and keeping community trust.
#Nextdoor #DigitalTransparency #AdIntegrity #CommunityTrust #EthicalMarketing #NielFlamm #NielFlammcom #SocialMediaEthics #DataAccuracy