Are Social Platforms Inflating Their Reach?

A question worth asking: could some platforms — including #Nextdoor — be inflating user metrics presented to advertisers? When users are suspended or removed involuntarily, often by unpaid moderators, their accounts may still be counted in overall demographic and reach statistics.

If so, advertisers may be paying for engagement that doesn’t truly exist, and partners may be basing investments on incomplete or misleading data. Transparency in reporting — not inflated numbers — should be the standard for any platform claiming to drive authentic community connection and brand visibility.

It’s time to examine how platform governance and data integrity intersect with advertising value.

#DigitalTransparency #AdTech #MediaEthics #MarketingROI #Advertisers #FinancialNews #NationalMedia #DigitalAccountability #Nextdoor #CommunityEngagement