The Ship Is Sinking and They Brought Kool-Aid: A Nextdoor Story

It’s interesting watching how the #Nextdoor → #Netflix partnership is being reposted internally by #Nextdoor employees.

There’s a pattern — and it’s straight out of the Nirav Tolia Playbook:

Repost the good news. Disable the comments. Avoid the conversation.

A few employees slipped through and left comments on, which tells me one thing… They probably got scolded right after.

Because when a company is fully confident in its strategy, it doesn’t fear questions.

It welcomes them.

Instead, it looks like the team is being served the same sour Kool-Aid while trying to steer the Titanic after the captain already hit the iceberg.

A significant partnership should spark engagement, excitement, and conversation from employees and the community.

Instead, #Nextdoor is celebrating with the blinds closed and the doors locked.

Big opportunities deserve big transparency.

#Netflix showed up.

The community showed up.

But #Nextdoor leadership?

Still missing from the comment section.

#Nextdoor #LeadershipMatters #Netflix #Partnership #CommunityTrust #CorporateTransparency #DigitalIntegrity