A Day Later: Why Nextdoor Isn’t a Social Platform—and Why That’s the Problem

After sitting with the Q4 and full-year 2025 results call for a day, my takeaway is clearer: Nextdoor isn’t trying to be a social media platform for everyone. Its stated goal is to connect neighbors—and notably, not to acquire new ones.

According to Nirav Tolia, one in three U.S. neighbors is signed up. That’s a bold claim, but who’s verifying it? What independent auditing firm is validating those numbers?

Even setting aside the metrics, I still don’t see enough value to participate. I see users being suspended. I can find local business reviews faster via Google or Yelp—without sponsored bias. I can buy and sell items freely on Facebook Marketplace without restrictive rules. And on most platforms, I can opt out of national ads by clicking “not interested.”

Nirav is right about one thing: Nextdoor isn’t like other platforms—and it isn’t a social media staple. In my view, it’s worse.

We’re told short-term wins don’t matter, yet short-term IT deployment wins are cited as valuable. Which is it? I’d like to see any win—clear, measurable, and user-centric.

Ultimately, the stock price will tell the story.

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