Niel Flamm Niel Flamm

My Nextdoor Purveying Continues: Are They Really “Connecting Neighbors”?

This afternoon, I noticed a Nextdoor post about an offensive driver in a nearby community. The driver’s behavior isn’t my focus. In full transparency, I sometimes struggle with road rage myself. I have to practice the serenity I learned in recovery—and then give it away. I hope we can all learn to share the road with greater care and compassion. I’m working on it.

Two things in the discussion stood out.

First, a commenter resorted to name-calling and made an assumption about the driver’s male anatomy. It wasn’t explicitly lewd, though some might consider it graphic. The larger question is: How does name-calling help “connect neighbors”? The comment had remained visible for at least four hours, despite appearing to violate the platform’s policies.

Second, the original post included a useful infographic, yet people suggested sharing it on the Facebook. Why? If one in three neighbors is on Nextdoor to connect and exchange information, what additional benefit is the Facebook expected to provide?

Perhaps the answer is that Facebook has far greater brand recognition, presence, and identity. People understand what Facebook is and why they use it. Nextdoor’s identity and value proposition feel much less clear.

Is Nextdoor truly building community, or has it become another place for people to act like keyboard Karens—apologies to the Karens—and hide behind their initials?

These concerns—the inconsistent enforcement of community standards, reliance on competing platforms to broaden a message, and lack of a clear identity—are precisely why I remain bearish on NXDR. The company formerly traded under the ticker KIND, an amusing bit of irony in this context. I also wish I had sold at the $2.53 peak.

Join the conversation on NielFlamm.com.

Read More