Empathy or Automation? The $1,000,000 Nextdoor Question
I recently received what appears to be a familiar, canned response from Nextdoor Support after posting on X. The message said they were sorry to hear about my issue and wanted to investigate, asking me to send my email address so someone from the Support Team could reach out directly.
So I replied.
I explained that I no longer have an account, but I have an unanswered question regarding Nextdoor's Terms and Conditions, and I invited them to contact me by email.
Now comes the $1,000,000 question:
Will someone actually follow through?
It's easy to express empathy with a template. It's much harder to demonstrate it through action. The appearance of caring and actually caring are two very different things.
That reminds me of Natalie Beckerman's new book, When Did You Stop Caring?, now available June 23, 2026, through Amazon and Barnes & Noble. I'm also looking forward to her presentation at Customer Contact Week (CCW) in Las Vegas, June 22–25, 2026, where I hope the conference delivers an enormous conversation around empathy, leadership, and customer experience.
The title makes me wonder:
When did Nextdoor stop caring enough to see conversations through to completion?
I'll gladly update everyone if an email arrives.