Silence Isn’t a Strategy—Especially on Super Bowl Weekend

Once again, Nextdoor has gone quiet for several days—apparently taking the weekend off. That’s puzzling.

If I were leading Nextdoor, the Super Bowl would be a flagship moment on the calendar. It’s the event where friends, families, and neighbors naturally congregate—watching the halftime show, talking about commercials, sharing food, and enjoying competition together. In other words, it’s the embodiment of what Nextdoor claims to stand for: connection.

Yet there was no visible campaign. No coordinated engagement. No attempt to own the moment. That’s an epic miss.

Meanwhile, #NiravTolia remains silent—again. And the market reflects that silence. While the stock closed above Thursday’s close, it’s still down $0.22 for the week. As we approach the 18th, I’m watching closely to see what other shareholders do—both ahead of that date and at the open the following day. The question remains simple:

Will leadership provide tangible confidence in a real turnaround?

Because silence doesn’t build trust. And it certainly doesn’t connect neighbors.

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#Nextdoor #Leadership #ShareholderVoice #CorporateStrategy #InvestorRelations #CustomerEngagement #BrandTrust #SuperBowl #MarketSignals