Day 91: Another Email Sent. The Question Hasn’t Changed.

Day 91.

I've officially sent another email to the Nextdoor team.

And after 91 days, I have managed to make the request even shorter.

Not because the issue has become less important.

Because I'm running out of ways to make the question clearer.

The Request Is Still Incredibly Simple

Nextdoor published an Insights report about home insurance that told readers they could reach out for “detailed data, additional audience segments, and strategic recommendations.”

Another Nextdoor Insights report about financial advising and investing made a similar offer.

So I did something apparently radical.

I asked for the detailed data.

Not the blog posts.

Not links to the summaries I've already read.

Not an explanation of where the information appears on Nextdoor's website.

The detailed data referenced in the posts.

And today, on Day 91, I sent another email.

This Time, I Made the Choices Pretty Easy

My email essentially asks one question:

Can Nextdoor provide the detailed data referenced in these reports? If not, why not?

That's it.

At this point, I'm not even asking for a yes.

A no is an answer.

“The data isn't available” is an answer.

“The data is restricted to advertisers” is an answer.

“You need to meet certain requirements” is an answer.

“Someone else handles these requests” is an answer.

Silence isn't much of an answer.

91 Days Is a Long Time to Ask One Question

What started as a research request has gradually become something much more interesting to me.

It's become a case study in corporate communication.

If your company publicly tells people to contact someone for more information, what happens when somebody actually does?

Apparently, in my case, you get enough material for 91 days of writing.

I don't think that was the intended content-marketing strategy.

But here we are.

I'm Still Offering an Easier Option

I've repeatedly said that I'm willing to talk.

Email me.

Call me.

Video conference.

Virtual coffee.

I'm not interested in turning this into some endless game of corporate email Ping-Pong.

I'd rather talk than type.

And I'm certainly not hiding.

I included the same contact information I provided before.

Day 91: Another Email Is in the Inbox

Maybe today is the day.

Maybe someone at Nextdoor reads the email and says:

“Wait...has nobody answered this yet?”

Maybe the detailed data arrives.

Maybe somebody explains why it can't be provided.

Either one moves the story forward.

Until then, Day 91 gets added to the case study.

Another email sent.

Same question.

Still waiting for the answer.

Follow the continuing Nextdoor case study at NielFlamm.com/blog.