Day 109: Nextdoor Honored Five Great Neighbors. Only One Story Really Needed Nextdoor.

Day 109.

I'm still asking Nextdoor for the detailed data behind the original two Insights studies I requested.

But before getting into today's observation, let me give Nextdoor some credit.

You're welcome. 😂

I've spent 109 days publicly asking for the research Nextdoor said readers could request.

And recently, Nextdoor published a new study on neighborhood trust with substantially more methodology and research information than I've been asking to see.

I liked it.

I said so.

So, Nextdoor, you're welcome for the free accountability service.

Please let me know where the first two detailed reports I originally requested are.

I'm not asking for another summary.

Could you share the underlying research that started this 109-day project?

Now, About Those Good Neighbors

Nextdoor recently published its 2026 Good Neighbor Day honoree roll call.

And I genuinely like these stories.

They selected five honorees from more than 1,300 nominations, representing five regions of the country.

These are people doing exactly what good neighbors should do.

They're feeding people.

Helping someone recovering from a hospital stay.

Taking out trash cans.

Plowing driveways.

Maintaining neighborhoods.

Helping people when they need it.

Bravo.

But while reading Nextdoor's own descriptions of the five honorees, something jumped out at me.

Of the five individual stories, only one explicitly describes Nextdoor as part of how the actual good-neighbor work operates.

That would be Dorea in Raleigh, North Carolina.

Nextdoor says Dorea cooks free dinners for roughly 100 neighbors every Wednesday and that the operation “runs on Nextdoor.” By late September, the project had served more than 2,800 meals.

That's fantastic.

And that, to me, is exactly where Nextdoor makes sense.

A neighbor has a need.

Another neighbor wants to help.

Nextdoor becomes the conduit connecting them.

Simple.

Useful.

Local.

Neighborly.

Then I Read the Other Four Stories

The other four honorees are equally deserving.

But something is different.

Bhagwat Gupta spent years helping rebuild and improve his Texas neighborhood.

Dan Schaefer organized meals and continued helping a neighbor recovering alone.

Dan Brinsky plowed a neighbor's driveway throughout the winter so she could visit her husband in the hospital.

Karl and Debbie Word helped neighbors during a medical emergency and kept up their property while they dealt with it.

Wonderful stories.

But in Nextdoor's descriptions of those four acts, Nextdoor isn't presented as the mechanism that made the help happen.

The neighbors are the story.

Which got me thinking again about something I've been saying for months.

What Exactly Is Nextdoor?

Is Nextdoor a social-media platform?

Is it a neighborhood communication platform?

Is it a recommendation platform?

Is it a business-review platform?

Is it an advertising platform?

Is it a local-services marketplace?

Is it a research and consumer-insights company?

Is it a lead-generation platform for businesses?

Is it all of them?

Because maybe that's part of the problem.

Too many lanes.

I've questioned whether Nextdoor is trying to be so many things that its clearest value proposition gets buried underneath everything else.

And ironically, Nextdoor's own Good Neighbor stories may illustrate the question better than I ever could.

Dorea's Story Shows Me the Nextdoor I Understand

Dorea's story is incredibly easy for me to understand.

Someone cooks meals.

Other people need meals.

Neighbors volunteer.

People donate.

People help deliver.

Nextdoor helps connect them.

Boom.

There's the product.

There's the value.

That’s the reason the platform exists.

Nextdoor doesn't have to be the hero.

Dorea is the hero.

Nextdoor helps the hero find the people who need her—and helps other neighbors find a way to participate.

That's a powerful role.

In fact, I think it's more powerful than trying to make Nextdoor the center of every story.

Maybe the Best Version of Nextdoor Is the Conduit

This is where I keep coming back.

Nextdoor doesn't necessarily need to be the neighborhood.

The neighbors already are the neighborhood.

It doesn't need to create neighborliness.

People were helping the person next door long before there was an app for it.

Technology can make those connections easier.

Someone needs help.

Someone else can provide it.

Someone needs a recommendation.

Someone nearby has experience.

Someone lost a dog.

Someone three streets away just saw it.

Someone needs a plumber.

Someone nearby knows one.

Someone has extra food.

Someone else needs dinner.

Connect them.

That's a value proposition I can understand immediately.

But Then Come All the Other Lanes

Reviews.

Recommendations.

Advertising.

Business Pages.

Paid opportunities.

Consumer research.

Insights reports.

Social feeds.

Local discussions.

Business discovery.

Content.

AI.

And somewhere inside all of that is the original idea:

Neighbors connecting with neighbors.

Maybe all of those other businesses ultimately support that mission.

That's certainly a possible strategy.

But I think Nextdoor's own Good Neighbor post raises a worthwhile strategic question:

Has Nextdoor added so many lanes that the simplest reason for using Nextdoor has become harder to see?

The Good Neighbor stories don't prove the answer is yes.

But they certainly made me ask the question again.

Five Honorees. One Particularly Clear Platform Story.

That's what stood out to me.

Not because the other four honorees somehow matter less.

Quite the opposite.

Their actions are the entire point.

But Dorea's story gives me something the others don't:

A crystal-clear example of what Nextdoor itself contributed.

Nextdoor connected people.

That's it.

And that's enough.

Maybe Nextdoor doesn't need another lane.

Maybe it needs to become exceptionally good at the lane its own name has been describing all along.

Next. Door.

Neighbors helping neighbors.

Technology making the connection easier.

The people do the rest.

And now, back to Day 109

I gave Nextdoor credit for the latest research report.

I gave Nextdoor credit for recognizing these five neighbors.

And I'll continue giving the company credit when I think it gets something right.

Now let's finish some unfinished business.

Where are the detailed reports from the first two studies I requested?

It's Day 109.

You showed with the latest research that greater transparency is possible.

Great.

Now let's close the loop on the first two.

Then we'll be square.

Read Nextdoor's 2026 Good Neighbor Day honorees here:

Announcing Nextdoor's 2026 Good Neighbor Day honorees

👉 NielFlamm.com/blog

Day 89: What If Nextdoor’s Biggest Competitor Isn’t Another App?

For 88 days, I’ve written about Nextdoor from almost every angle imaginable.

Leadership. Communication. Surveys. Detailed data that I’m still waiting for. Moderation. Small businesses. Advertising. Stock price. Executive decisions. AI. Trust. Blocking shareholders. Even the question of whether anybody is actually driving the bus.

So for Day 89, let's go somewhere completely different.

What if Nextdoor's biggest competitive threat isn't Citizen, Facebook, Ring, Reddit, or some new neighborhood app?

What if Nextdoor's biggest competitor is simply…not opening Nextdoor?

Think about that.

The Most Dangerous Competitor Has No Logo

Every technology company watches its competitors.

What features did they launch?

How many users do they have?

What are they charging?

What are people saying about them?

But there's another competitor that doesn't appear on a PowerPoint competitive-analysis slide.

Indifference.

The person who gets a Nextdoor notification and swipes it away.

The business owner who decides it isn't worth figuring out how Nextdoor works.

The neighbor who hasn't deleted the app but hasn't opened it in six months.

The person who once checked Nextdoor every morning and gradually stopped.

They're technically still a potential user.

But Nextdoor has lost something arguably more important than an account:

Nextdoor has lost their attention.

Deleting an App Is Actually a Dramatic Event

Someone deleting Nextdoor can be measured.

Someone quitting publicly can be noticed.

Someone posting:

“I'M DONE WITH NEXTDOOR!”

is actually giving the company valuable information.

They're angry enough to explain why they're leaving.

But what happens when someone doesn't leave?

They just stop caring.

No complaint.

No angry email.

No support ticket.

No dramatic goodbye post.

Nextdoor remains buried somewhere between Candy Crush and an app they downloaded three phones ago.

That's much harder to fix.

Think About Your Own Neighborhood

If something happens on your street, what's your first instinct?

Do you open Nextdoor?

Text a neighbor?

Check Facebook?

Look at Ring?

Search Google?

Check Citizen?

Look out the window?

Walk outside?

Or do you simply wait until somebody tells you what happened?

That's the real competitive battle.

Nextdoor doesn't merely need to convince people that it's better than another social platform.

It needs to become the answer to:

“Where do I go when I want to know what's happening around me?”

That's a much bigger challenge.

This Is Where “Essential” Gets Interesting

Nextdoor has described itself as an essential neighborhood network.

That's a powerful word.

Essential.

Water is essential.

Electricity is essential.

My morning caffeine can occasionally feel essential.

But an essential product isn't something people have to remind themselves to use.

It becomes habitual because it repeatedly provides value.

That's why I think Nextdoor's most important metric may not simply be how many people can use it.

It's whether people feel they need to use it.

And This Isn't Just About Users

The same question applies to businesses.

Imagine you're a plumber.

A landscaper.

A restaurant.

A dog groomer.

A handyman.

With limited time and limited marketing dollars.

They can be spent on Google.

Facebook.

Instagram.

Direct mail.

Local sponsorships.

Search advertising.

Or Nextdoor.

Nextdoor doesn't just compete against those platforms.

It competes against the business owner saying:

“Nah. I'm good.”

That's the competitor without a logo again.

Indifference.

Maybe This Is the Question Nextdoor Should Obsess Over

Instead of:

How do we get another click?

Try:

What would make somebody miss Nextdoor if it disappeared tomorrow?

That's a fascinating question for any company.

If Nextdoor vanished tonight, what would neighbors genuinely lose?

Local recommendations?

Emergency information?

Community discussion?

Business discovery?

Lost-dog alerts?

Someone asking what that helicopter is doing?

The annual neighborhood debate about whether fireworks are legal?

And, of course, the timeless classic:

“WHOSE DOG POOPED ON MY LAWN?”

There is genuine value buried inside all of that.

The challenge is making the valuable parts important enough that people tolerate—or better yet, don't encounter—the parts that drive them away.

Day 89: Forget the Competition for a Minute

I've spent a lot of time examining what Nextdoor says.

Today I'm more interested in what users do.

Nextdoor can advertise trust.

Nextdoor can announce AI.

Nextdoor can redesign Business Pages.

Nextdoor can create new advertising products.

Nextdoor can publish Insights reports.

Nextdoor can make podcast appearances.

But none of it matters if the customer eventually responds with the most dangerous sentence in business:

“I don't really use it anymore.”

Anger can be addressed.

Complaints can be investigated.

Products can be improved.

Even a shareholder writing about you for 89 consecutive days is demonstrating engagement.

But indifference?

Indifference doesn't complain.

It just leaves the app sitting unopened.

And maybe that's the Nextdoor problem worth talking about on Day 89.

Not who's criticizing the company.

Not who's blocking whom.

Not even where NXDR closed yesterday.

Who still cares enough to open the door?

Follow my continuing Nextdoor case study at NielFlamm.com/blog.