Day 23: The Report Is No Longer the Story — The Silence Is

Today marks 23 days since I first requested the Home Insurance Insights report referenced in a Nextdoor article.

I sent another follow-up email today.

At this point, I still have not received:

The report

A link to the report

An acknowledgment of my request

Any communication regarding its availability

What started as a simple request for information has evolved into a larger conversation about communication, transparency, and stakeholder experience.

Throughout this process, I have documented my journey on my blog and social platforms. What I have shared is a factual timeline of my shareholder experience:

When emails were sent.

Who they were sent to.

What responses were received?

Or in this case, what responses were not received.

A response—any response—is the right thing to do.

“Here is the report.”

“The report isn’t available.”

“We’re looking into it.”

Any of those would have closed the loop.

Ignoring communication isn’t a customer experience strategy, and it raises a larger question:

If this is the experience of a shareholder asking for a report referenced publicly, what experience should users, advertisers, or partners expect when they need assistance?

Communication builds trust.

Silence creates questions.

Join the discussion on NielFlamm.com.

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